Share:


Influence of ecological protection on the corporate image of oil and gas firms in Nigeria

Abstract

Oil and gas firms in Nigeria are generally perceived to be weak in their environmental and ecological initiatives towards their host communities. Yet there has been a dearth of empirical emphasis from research that shows evidences about the role of ecological protection on the corporate image of oil and gas firms. Therefore, this study focused on examining the influence of a commitment to ecological protection on the corporate image of oil and gas firms in Nigeria. The study adopted the mixed methods approach where quantitative and qualitative methods (survey and interview) were used. For the quantitative research, copies of structured questionnaire were distributed to 350 employees of the selected firms, while 30 respondents from other stakeholder groups were interviewed for the qualitative research. Based on the results of the regression and thematic analyses, findings show that the firms’ commitment to ecological protection through their policy to avoid the use of materials from the illegal exploitation of natural resources, commitment to waste minimisation and recycling and pollution leads to increased investors’ confidence, strengthened relationship with the government, host community and reduced pressure from third parties. Therefore, it is recommended that oil and gas firms intensify efforts in activities that ensure ecological protection of host communities and thus build stakeholders confidence in the firms’ corporate image.

Keyword : ecological protection, corporate social responsibility, corporate image, oil and gas firms, Nigeria

How to Cite
Motilewa, D. B., Ibidunni, A. S., Worlu, R., Moses, C. L., Obi, J., & Dirisu, J. (2019). Influence of ecological protection on the corporate image of oil and gas firms in Nigeria. Business: Theory and Practice, 20, 19-24. https://doi.org/10.3846/btp.2019.03
Published in Issue
Jan 10, 2019
Abstract Views
1814
PDF Downloads
690
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

References

Adegbite A, Amiolemen SO, Ologeh IO, Oyefuga IO (2012) Su-stainable development policy and corporate social responsibility in business organisations in Nigeria. Journal of sustainable development 5 (6):83-89. https://doi.org/10.5539/jsd.v5n6p83

Adeyanju OD (2012) An assessment of the impact of corporate social responsibility on Nigerian society: The examples of banking and communication industries. Universal Journal of Marketing and Business Research1 (1): 017-043 http://univer-salresearchjournals.org/ujmbr/pdf/2012/May/Olanrewaju.pdf

Akujobi AT (2009) Corporate social responsibility in Nigeria: an evaluation. In: Emiri F and Deinduomo G (Ed) Law and petroleum industry in Nigeria: current challenges. Lagos: Malthouse Press Limited, 211-221.

Bateman TS, Snell SA (2014) Management: leading in a competitive world (11th ed).New York: McGraw-Hill Education.

Camilleri MA (2012) Creating shared value through strategic CSR in tourism (doctoral dissertation) https://www.era.lib.ed.ac.uk/handle/1842/6564

Carroll AB, Shabana KM (2010) The business case for corporate social responsibility: a review of concepts, research and Practice. International Journal of Management Reviews12(1): 85-105. https://doi.org/10.1111/j.1468-2370.2009.00275.x

Du S, Vieira ET (2012) Striving for legitimacy through corporate social responsibility: Insights from oil companies. Journal of Business Ethics 110 (4): 413-427. https://doi.org/10.1007/s10551-012-1490-4

Du S, Bhattacharya CB, Sen S (2011) Corporate social responsibility and competitive advantage: overcoming the trust barrier. Management Science 57 (9): 1528-1545. https://doi.org/10.1287/mnsc.1110.1403

Ejumudo K, Edo ZO, Avweromre L, Sagay J (2011) Environmental issues and corporate social responsibility (CSR) in Nigeria Niger delta region: the need for a pragmatic approach. Journal of Social Science and Public Policy 4: 1-21.

Ekpenyong NS, Udofia US (2015) Oil pollution and its impact on water quality in Ibeno community. Studies in sociology of science 6 (2): 8-12 http://www.cscanada.net/index.php/sss/article/viewFile/6398/pdf_113

Fadun SO (2014) Corporate social responsibility (CSR) practices and stakeholders expectations: The Nigerian perspectives. Research in Business and Management1 (2):13-31 http://www.macrothink.org/journal/index.php/rbm/article/view/5500/4380

Ibidunni AS, Olokundun MA, Motilewa DB, Atolagbe TM, Osibanjo OA (2018) Group-tacit knowledge and organisational effectiveness: analysis of effects using a mixed method approach. Business: Theory and Practice 19: 135-145. https://doi.org/10.3846/btp.2018.14

Idemudia U (2014) Corporate social responsibility and development in Africa: issues and possibilities. Geography Compass 8 (7): 421-435. https://doi.org/10.1111/gec3.12143

Isaksson L (2012) Corporate social responsibility: a study of strategic management and performance in Swedish firms (doctoral dissertation) http://epublications.bond.edu.au/theses/68/

Jegede AE, Adejuwon GA, Olowookere EI, Elegbeley AO (2016) Ecological approach to Nigerian Youth Cyber Fraud participation. The Social Sciences 11 (22): 5284-5293.

Karadeniz M (2009) The importance of creating a successful corporate identity and corporate image for enterprises in marketing management. Journal of Naval Science and En-gineering5 (3):1-15.

Kurucz EC, Colbert BA, Wheeler D (2008) The business case for corporate social responsibility. In: Crane A, McWilliams A, Matten D, Moon J, Siegel D (Eds). The Oxford Handbook of Corporate Social Responsibility. Oxford: Oxford University Press, 83-112.

Motilewa BD, Worlu REK (2015) Corporate social responsibility as a tool for gaining competitive advantage. International Journal of Multidisciplinary Research and Review 1 (1): 16-24.

Mullerat R, Brennan D (2005) Corporate social responsibility: The corporate governance of the 21st century. Kluwer Law International.

Muthuri JN, Gilbert V (2011) An institutional analysis of corporate social responsibility in Kenya. Journal of Business Ethics 98 (3): 467-483. https://doi.org/10.1007/s10551-010-0588-9

Ndu AEO, Agbonifoh BA (2014) Corporate social responsibility in Nigeria: a study of the petroleum industry and the Niger Delta. International Review of Social Sciences and Humanities6 (2): 214-238.

OECD (2003) Annual Report 2003 https://www.oecd.org/about/2506789.pdf

Okike ENM (2007) Corporate governance in Nigeria: the status quo. Corporate Governance: An International Review15 (2):173-193. https://doi.org/10.1111/j.1467-8683.2007.00553.x

Onakoya AB, Onakoya AO, Jimi-Salami OA, Odedairo BO (2013) Energy consumption and Nigerian economic growth: an empirical analysis. European Scientific Journal 9 (4): 25-40.

Pallant J (2005) SPSS Survival guide: a step by step guide to data analysis using SPSS for Windows (3rd Ed) Open University Press, New York.

Pina JM, Martinez E, De Chernatony L, Drury S (2006) The effect of service brand extensions on corporate image. An empirical model. European Journal of Marketing(1/2): 174-197. https://doi.org/10.1108/03090560610637374

Rangan K, Chase LA, Karim S (2012) Why every company needs a CSR strategy and how to build it Working paper. Har-vard Business School www.hbs.edu/faculty/Publication%20Files/12-088.pdf

Saunders M, Lewis P, Thornhill A (2009) Research methods for business students (5th Ed). Pearson Education Ltd.

Subai P (2009) Whistle blower protection and environmental corporate responsibility. In: Emiri F, Deinduomo G (Ed) Law and petroleum industry in Nigeria: Current challenges. Lagos: Malthouse Press Limited, 327-338.

Tudor TL, Barr SW, Gilg AW (2008) A novel conceptual approach for examining environmental behavior in large organisations: a case study of the Cornwall National Health Service (NHS) in the United Kingdom. Environment and Behavior 40:426-450. https://doi.org/10.1177/0013916507300664"

Umukoro BE (2009) Gas flaring, environmental corporate responsibility and the right to a healthy environment: the case of the Niger Delta. In: Emiri F, Deinduomo G (Ed) Law and Petroleum Industry in Nigeria: Current challenges. Lagos: Malthouse Press Limited, 49-64.

Visser W, Matten D, Pohl M, Tolhurst N (2010) The a to z of corporate social responsibility (2nd Ed). West Sussex: Wiley.

Woolfson C, Beck M (2005) Corporate social responsibility failures in the oil industry. New York: Baywood.

Yeo RK, Youssef MA (2010) Communicating corporate image into existence: the case of the Saudi banking industry. Corporate Communications International Journal 15 (3): 263-280. https://doi.org/10.1108/13563281011068122

Żaba-Nieroda R (2011) Developing corporate image. The Małopolska School of Economics in Tarnów Research Papers Collection1: 295-307.